COMMUNICATING YOUR VALUE PROPOSAL
When we talk about value proposition, we refer to what your organization does differently and that positively impacts your customers. Do you know what your organization's value proposition is? The value proposition is what serves as the basis for the marketing efforts that your organization makes, but it is not necessarily going to be something that is communicated exclusively in your campaigns or promotional messages. Your value proposition reflects how your company is different from the competition, it establishes that…
EVOLUTION OF COLD CALLING
After the events experienced around the world with COVID 19, our lives changed and so did the way in which organizations should do their outgoing prospecting for new clients. Gone will be the times of numerous cold calls or sending a large number of emails in the hope of having…
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OBTAINING QUALITY LEADS, THE CHALLENGE OF MANY ORGANIZATIONS
Every company seeks to sell more and for this, it requires constantly finding new business opportunities. This search for opportunities starts in their lead generation process, something that can be achieved in many ways and depending on the type of business and its value offer. A lead, prospect or potential…
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