COMMUNICATING YOUR VALUE PROPOSAL

When we talk about value proposition, we refer to what your organization does differently and that positively impacts your customers. Do you know what your organization’s value proposition is?

The value proposition is what serves as the basis for the marketing efforts that your organization makes, but it is not necessarily going to be something that is communicated exclusively in your campaigns or promotional messages.

Your value proposition reflects how your company is different from the competition, it establishes that special something that all businesses must have to excel and be successful.

Unlike marketing messages that highlight the services or benefits that your business offers, the value proposition goes further and defines how your company meets the needs of your customers in a unique and exceptional way.

A well-considered value proposition lets the market know that your business is the perfect alternative to satisfy a specific need, touching those sensitive points that every buyer wants to solve.

The value offer of your business must communicate all the benefits that your product or service offers, trying to inform your potential client of what they will gain from working with you.

Elements to consider in your Value Proposition

You must know who your customer is and speak in the language he uses. Being able to communicate efficiently with your audience is vital, and for this you must consider their doubts, service expectations and way of relating.

You must be careful not to fall into an informal or empty communication just because you want to seem close to your potential client, on the contrary, your value proposition must modulate the message in a professional way, but ensuring you have the tone and depth that your audience uses.

Your value proposition should be brief, concise, and emphasize facts. This should communicate advantages for your clients rather than benefits that they will lose if they do not work with you. Make sure you provide the necessary inputs for them to visualize what it would be like to use your products or services.

Try to connect with your potential clients in an intelligent way, also appealing to their achievements and advantages. Let them see how your services or products will make it easier for them to achieve better results and grow their business significantly.

A well-considered value proposition will facilitate more effective communication with your potential customers and increase the possibility for them to identify with your company and generate new opportunities for your business.

About INARA

At INARA we specialize in attracting new business opportunities for our clients through the creation of the right connections, enhanced by the use of technology and innovative business management processes.

Contact us and find out how we can help you take your business to levels never before imagined.